Nicky's-Eye-View

Pain Is good

Key Thoughts: Pain is Good Salsas are all spicy and have a personality of their own. Targeted toward “macho” men who like spicy foods and have a sense of humor.

Print ads.

Billboard

This billboard is interactive, the faces on the jars of salsa will change randomly as viewers text in their photos.

Guerilla marketing

This part of the campaign would involve a huge group of people wearing Pain is Good t-shirts and headbands like the one shown below. This would take place various food tasting events. (I.E. taste of Atlanta)

Point of purchase

These signs would be posted through out stores where Pain is Good salsas and other products are sold.

Hopeline

Key thoughts: Suicide is subject to someone’s perspective on life. The goal for this campaign is to recruit volunteers for hopeline.com.

Print ads

Banner ad

Guerilla

This is a sticker designed for a guerilla marketing concept which would involve a street team of current volunteers swarming into super stores (i.e. Walmart, Target). These stickers would be placed on products that a person could use to commit suicide. Hopefully, this will raise awareness of the Hopeline sauce and gain more volunteers.

Some Damn Wine

Key thoughts:

Some Damn Wine was an art direction project. This brand of wine is targeted to bachelor males 21-35 who would rather drink wine from a “beer bottle” instead of a wine glass because of self-image.

Print ads

Ambient Marketing

Point of purchase

Web site

Jansport

Key thoughts: Jansprort backpacks are stylish as well as functional. The target demographic here is females in high school and college who would describe themselves as OCD (meaning they are very organized and detail oriented).

Half-page print ads

Point of purchase

This is a place mat that would be found in drawers of desks and storage containers that are sold in stores that carry Jansport backpacks.

Interactive

This is a digital screen saver that allows you store and organize your folders into a Jansport backpack on your desktop. This could be used for schooling and business networks as well as for personal computer usage.

Phone App

Zoo Atlanta

Key thoughts: This campaign was created to highlight the arrival of the new exotic bird aviary. The colorful and unique beak of each bird was used as the focal point of each ad.

Print ads

Billboard

Guerilla

These card board cut-outs would be placed in parks and recreational areas around Atlanta and close to the zoo to increase hype and excitement about the new attraction.

Art Therapy

Key thoughts: Art therapy can happen anywhere at anytime. These ads are physically interactive, whereby each ad asks the viewer to take action using the ads as a “canvas” for therapy.

Print ads

Digital interactive poster

Outdoor poster